Resources Library by ANA

Media exposure and consumer purchasing

This paper deals with the fusion of BARB TV viewing information onto Superpanel, AGB's consumer purchasing panel. It breaks new ground in terms of the fusion technique used. Rather than matching panel members by commonly held demographic...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Author: Andrew Roberts

June 15, 1994

The application of panel methodology to research on mobility

The panel is a research method frequently applied to surveys on fast moving consumer goods and media; consumption, exposure to advertising and purchasing behavior are measured in relation to the marketing mix of products. The panel uses methodologies...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Authors: Vittorio Bossi, Carlo Moroni

June 15, 1994

Towards 2000

The aim of this paper is to define the directions that should be pursued by retail panel research in the next 6 years. A mini-survey was conducted among the major responsible persons in market research at an international level in the clients'...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Author: Elisabetta Osta

June 15, 1994

Predicting retail sales with business panels

In this paper we concentrate on a forecasting model for the growth of sales. This model is very interesting, because predictions of the sales for specific shop types are very difficult to make. The models of costs and profits depend on the sales...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Author: Pieter Fris

June 15, 1994

Audience reaction as a tool for planning

This paper describes the Radio Opinion Monitor (ROM) which is used by the BBC to monitor audience reaction to network radio in the UK. The BBC has measured audience reaction to its services for many years and ROM is a new vehicle which has been...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Tony Wearn, Richard Windle

Company: British Broadcasting Corporation (BBC)

June 15, 1994

Unusual bedfellows

In 1993 Girobank decided to embark upon a mystery shopper exercise to provide information as input to its Total Quality management system. Girobank had already undertaken regular monitoring of its customer service through continuous customer surveys...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Authors: John Buckle, Sarah McKee

Company: MSS Research

June 15, 1994

Small scale panel reveals facing turnover secrets

The aim of this paper is to illustrate the experimental scheme which our company is running involving the use of a small scale panel of retail points of sale intended specifically for estimation of one parameter: the facing turnover per facing unit....

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Author: Leonardo Marchignoli

June 15, 1994

Maintaining the representativeness of results from an audience measurement panel

This paper discusses issues relating to the representativeness of data obtained from an audience measurement panel. The paper gives a broad overview of most factors which have a key influence on representativeness but concentrates on the practical...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Alan Yates, Peter Doe

May 1, 1994

Programme environment and radio audience dynamics

For many years, television has had instruments of audiometric measurement at its disposal. These measurements are instantaneous, precise and specific (programme by programme). Fixed panels (same people interviewed on an eight week basis) are able to...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Abbas Bendali

May 1, 1994